SMALL BUSINESSES EMBRACE DIGITAL TOOLS TO SURVIVE IN A TOUCHLESS MARKETPLACE AMID COVID-19: Rebecca Davis stood
downstairs at Jondie as the shop’s first in-person customers in a month filtered in and out behind her. April began a new chapter for Davis,
the owner of two boutique clothing stores on Franklin’s Main Street. As the COVID-19 response restricted in-person interactions, Davis, among many small retail businesses, pivoted her stores to a virtual platform, building websites and filling orders curbside.