What is Small Business Saturday?
Small Business Saturday® falls on the Saturday after Thanksgiving – November 30, 2019. The SBS sponsors remind us: Don’t forget about smaller neighborhood shops.
History of Small Business Saturday
American Express started Small Business Saturday in 2010. The U.S. Small Business Administration (SBA) joined as a cosponsor five years later. SBS has become an important part of how many small businesses launch their busiest shopping season.
According to the 2018 SBS Consumer Insights Survey, total reported spending among U.S. consumers who said they shopped at independent retailers and restaurants on the day reached a record high of approximately $17.8 billion. The same survey reported that more than 70% of consumers are now aware of the Small Business Saturday initiative. Based on this annual survey over the years, SBS spending has now reached a reported estimate of $103 billion since the day began.
SBA, Women Impacting Public Policy (WIPP), and American Express hope to drive traffic and revenue to America’s 30 million independent businesses through Small Business Saturday events.